Monday, October 5, 2009

AIDS Council of New South Wales, Australia Safe Sex Campaign

From the Adweek daily blog, sometimes, a banana is just a banana. For the AIDS Council of New South Wales in Australia, however, it's the centerpiece of a safe-sex campaign encouraging gay men to "go bananas for condoms." International sportswear label teamm8 is the launch partner for the effort, which uses the tagline, "Slip it on." The goofy Warhol-esque imagery and double-entendre-laden copy in the Aussie push seem especially good-humored and self-aware.


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